Telecom Cost Reduction

What struck me was your approach. You looked at my [long distance] bills and outlined my alternatives, but you didn't promise anything. You asked about what sort of alternatives I would be comfortable with, and explained what my phone system could and couldn't do to manage calls. You estimated my possible savings and my time investment necessary to achieve the savings so I could see my ROI.

I am pleased with your service and the results. If you can satisfy a conservative CPA like me, I feel you can help almost anyone .

Howard L. Cornutt, VP and Treasurer
Panel Products International Corporation

Section Content

 

Telecom Cost Reduction Introduction and Overview

 

Introduction

 

Prudent management strives to control or reduce the bottom line as much as it focuses on growing the top line, revenue. Teleconvergence helps our clients reach their marketing, technical and financial objectives.

Part of getting the most for your money is not spending more of it than necessary to reach your objectives. Another part is watching operating costs carefully. Still another is making sure that you are getting the most out of your contractual obligations and not being overcharged for what you’re getting.

The articles in this section present our perspective and approach toward telecommunications cost reduction and related issues. All the titles are self-explanatory, except the third, CDR-SMDR (Call Detail Recording), which describes a very useful tool for controlling and rebilling costs, combating telecommunications fraud, realistically estimating the number of lines and amount of bandwidth you really need, and preventing employee abuse of telecommunications services.

Beyond the scope of this section, but still related to cost reduction, you might want to look at the Strategic Telecommunications Planning (STP) section, especially the part on PSM (Procedural Strip Mining), the Teleconvergence low-end approach to Business analysis.

Another part of the STP section deals with telecommunications continuity business planning. While it’s more about controlling risk than controlling costs per se, being out of business for a few days or longer can be very, very, costly.

Overview

Satisfying your telecommunications requirements is one thing; overpaying to do so is another. The questions are basic, but the answers can be profound. Are you getting what you’re paying for, and are you being charged correctly? What alternatives do you have? Can you reduce costs without disrupting operations or breaking agreements? Are some agreements in place so onerous that it makes sense to cancel them and pay a penalty?

Similarly, are you controlling telecommunications abuse properly? Most businesses do not know how much abuse is costing them (Hint: most of it never shows up on any bill). Are you allocating or charging back telecom expenses cost-effectively? It costs some organizations more to allocate expenses than the expenses themselves! Have you taken steps to minimize telecommunications fraud and to prevent your systems from being hijacked?

Telecommunications cost control should always be part of an overall telecom management program, but it should never be the entire program. Here's a secret: ANYONE can save you 100% on your trunk and bandwidth costs by telling you to disconnect all your trunks and bandwidth. Intelligent management of facilities is something else.

Does it make sense to first reduce costs and then use the savings to make permanent improvements or to change systems? It might, but net savings are unknowable in advance and should never be guaranteed. For example, a company may be overpaying for some services, but compromising operations through underinvestment elsewhere. A company saving money on one hand and hurting itself on the other really isn't doing itself a favor.

While Teleconvergence may not be specifically retained to evaluate a client's existing cost structure, we frequently do so anyway, for two reasons. First, to understand the dimensions of a client's activities and costs and obligations. Secondly, because any unanticipated savings or opportunities to reduce costs are obviously eagerly welcomed by client management.

Managing costs and risk is standard business operating procedure. We're management consultants using technology to both strategically and financially satisfy our clients' business objectives. Would you really have it any other way?

Telecom Cost Reduction Checklist

Note: The following is in no particular order or priority, and is by no means complete, but is meant simply to indicate the range of cost reduction possibilities we may evaluate for our clients.

Teleconvergence:

  • Performs traffic engineering and evaluation to determine real bandwidth and trunking requirements, identifying underused or unnecessary facilities (as well as overextended ones).
  • Creates statements and/or diagrams of the existing network and usage patterns, outlining financial opportunities to save money.
  • Identifies circuits or services for which a client is contractually obligated but underutilizes as determined by SMDR traffic analysis and which can be:
    • Downsized or otherwise cost-reduced in exchange for modification of other contractual obligations which have no negative effect on the client
    • Beneficially modified or reused to provide redundancy or backup for critical facilities or services in event of unexpected demand or emergency contingencies
    • Parleyed or renegotiated to obtain additional needed circuits or to initiate bundled services that meet new or anticipated demands at little or no additional cost, or that provide additional cost savings over existing technologies or methodologies
  • Identifies circuits or services that should logically exist but for which billing is ambiguous or which may be mis-billed and/or overpaid elsewhere
  • Creates statements of contractual obligations
  • Creates statements of contractual opportunities (Ambiguities and discrepancies, wiggle room, possible consolidation tradeoffs)
  • Determines billing irregularities
  • Determines if suppliers are billing contrary to contractual terms or tariffs or FCC regulations
  • Evaluates contractual obligations to reduce costs where possible, increase coverage when necessary, and renegotiate on favorable terms as soon as we can. Examples of such contractual obligations are:
    • Long distance and International Calling agreements
    • Cellular Agreements and Usage
    • Data Networks and Internet Bandwidth
    • ISP and Managed Service Agreements
    • Equipment Leases
    • Maintenance Agreements and Time & Material Agreements
  • Accumulates many of the details that will be required to issue an RFP (Request for Proposal) or RFB (Request for Bid) for new or replacement services
  • May ultimately ask such questions as:
    • Why does so much capacity or capacity exist in this area, when demand or usage doesn't seem to justify it?
    • If this area is so important, and you've concentrated services under one supplier/circuit, etc., to save money, what plans exist to back up this circuit/service if it goes down? In other words, what's your Plan B?

 

Key Concepts of Telecom Cost Reduction

Frankly, I never expected to save as much as you said we would. .. Thanks again for your help. I'd be glad to share our positive experience with any of your clients that may have any questions.

Patrick L. Delaney, Controller

Landry's Commercial Floor Coverings

 

Key Concepts

  • Short-term gains with lasting impact.
  • Result turnaround frequently within 30-60 days.
  • Potential for lower recurring costs, refunds, reduced billing complexity.
  • We don't just look at bills to try to save our clients money.
    • We also evaluate contracts to determine the difference between what a client is obligated to do and pay and what they are currently doing and paying.  We also highlight when clients are unnecessarily exceeding minimum obligations.
    • Similarly, where appropriate or necessary, we will attempt to find ways to void or modify or offset existing agreements, especially for usage services, either by freeing up or redirecting existing usage or by identifying currently contractually unencumbered usage and either renegotiating it for less or else routing it via alternative means.

Notes:
(1) Although every item on this list is strictly limited to reducing telecommunications costs, a key aspect of the Teleconvergence approach is the use of telecommunications and other technologies as a strategic weapon to "cost-effectively" achieve other business objectives in marketing, finance, security, and operations. See the Strategic Telecommunications Planning (STP) and Strategic Telecommunications Marketing (STM) sections for more details.

(2) Cost Reduction may be a means to a different end. For example, consistent with client priorities, the objective may not be reduced costs per se. Instead, the plan may be to use savings or refunds to partially or wholly offset costs for increased capacity, robustness, or reliability. The savings may add a new level of redundancy or backup or may even allow an entire disaster planning contingency plan to be put into place. Similarly, while savings can be reinvested in Procedural Strip Mining projects, part of STP, such projects can create significant savings by themselves.

CDR-SMDR (Call Detail Recording)

CDR (or SMDR) is a concept that incorporates software, hardware, and business operations.

CDR processes telephone call information (date, time, calling/called numbers or extensions, duration, etc.) stored within most telephone systems in conjunction with other software and hardware to perform management reporting, cost allocation, and fraud prevention procedures.

The most expensive aspect of employee telephone abuse never shows up on your telephone bill. CDR identifies it, tracks it, and proves it.

Teleconvergence determines your needs and then selects the most cost-effective solution for your purposes.

Among CDR's’s other capabilities and benefits are:

  • It detects and compiles usage data from phone systems, users, and sometimes carriers to:
    • Identify calling patterns and call volumes
    • Identify parties making calls, both outgoing and incoming (where possible)
    • Identify parties receiving specific calls or groups of calls
    • Identify calls to porn numbers or undesirable destinations by the calling extension
    • Identify and pattern unauthorized calls to competitors and/or key suppliers
    • Eliminate any need to manually key in long distance carrier project codes
  • For time (re)billing of professional services, it captures incoming and outgoing calls, including client or project codes
    • With some phone systems, CDR captures and automatically (re)bills for time spent on internal calls and even voice mail messages.
  • CDR allows Teleconvergence to employ traffic engineering to determine the correct number of trunks and/or the correct amount of bandwidth required rather than relying on invalid oversubscription rules of thumb
  • CDR helps detect unusual calling patterns that characteristically represent hacked systems, calls to drug traffic-related locations, calls to pay services, etc.
  • CDR allows management to document and substantiate cases of telephone abuse and excessive nonproductive work time.

Not all firms have excessive usage costs or suffer from telephone abuse or fraud.  But without the right tools and knowledgeable interpretation, how do you know yours isn't one of them?

 

 

Contingent Consulting and Auditing

Contingent telecommunications auditing and cost reduction is a consulting service whose time has long, long gone. We don't do it any more. This article tells why and explains what we do instead.

Today, although contingent work may work out for the consultant, it's inevitably going to be a bad decision for the client.  Consider the basic equation. A consultant shows you ways to reduce costs. If you accept the recommendations, the consultant implements them and your bill does down. You pay the consultant a percentage of the monthly savings over the next two to five years.  In such a perfect world, everyone wins.

When was the last time you thought the world was perfect?

First of all, the promised savings occur only if nothing changes. Suppose your call volume goes down because you're had layoffs or you're using e-mail instead of making calls.   Yes, your costs are lower, but it's because business is down and you're spending less, not because you're saving money, and especially not due to a consultant's recomendations. So do you owe the consultant more? Or less? Would you even feel right about paying the consultant the same monthly fee?  Is this really what you had in mind?

Similarly, if you start spending more, say, due to increased international calling, for example, does your savings percentage remain the same and so do you owe the consultant the same? Or do you owe more? Or are you saving less, and so should you pay the consultant less? Who decides? Such situations easily get very messy, and inevitably at least one party becomes dissatisfied.  And it's usually the party that has to pay the consulting fee regardless...

Here are three other very important factors to consider:

1. The Risk of Foreseeable Consequences

Remember, the independent contractor retained to perform the contingent work has no long term responsibility for unexpected results or negative repercussions.  If savings don't materialize, no payment is normally due. As is frequently the case, however, the savings may materialize, but at hidden risk. And regardless of your risk or loss, no matter how severe, the contractor does not have to compensate you.  Here's just one example:

Say your consultant recommends that you consolidate all your voice and data telecommunications on a T1, eliminating separate trunks. Let's even say it actually saves you some money, as promised.

However, a T1 is a single 4-wire circuit. If that single circuit is cut or one or both pairs of wires is mistakenly reassigned by the local phone company, it can take hours or days to relocate them and to restore service. With fiber optics, cross-connects are virtual, possibly complicating matters and potentially taking even longer to diagnose and resolve. 

If you are without telephone and Internet service for half a day, much less a few days, can you really ever save enough to compensate for the risk?

2. The Other Side of the Equation

Teleconvergence has expertise not only in risk analysis, but also in opportunity evaluation. Suppose we could show you how to increase productivity or how to add additional services or capabilities at no additional or even slightly additional cost? Wouldn't you want us to present to you and justify the recommendation? On a contingent basis, no consultant would even mention it because it wouldn't save you any money and thus wouldn't earn the consultant a fee.

We won't allow ourselves to be placed in a situation where we cannot do all we possibly could -- or should -- for a client.  So we won't perform any contingent work at all.

3. But aren't Audits worthwhile? Of course.

We will still audit, of course, just not on a contingent basis. And we audit not just bills, but contracts and leases and other obligations.  And even if your billing is correct, we still may renegotiate agreements for better future rates -- or free services -- because it's a buyer's market.  Teleconvergence clients don't have to be billed incorrectly to come out on top.

We insist on the right to give our clients any and all recommendations we deem appropriate, even for changes that may increase cost because they might greatly reduce risk or eliminate future uncertainty. Clients are under no obligation to accept anything we suggest, of course, but at least as our client, you'll be aware of your alternatives.

Businesses succeed in part because they profitably balance costs and benefits, risks and opportunities. Looking at only one side of the equation is like driving with one eye. A person can see, it's true, but without adequate perception.

If you decide to retain Teleconvergence for our perspective, why would you want us to wear blinders?

And if you like the way we think, why not give us a call to discuss how our thinking may benefit you?