Steve [Bergman] also has the ability to integrate his telecommunications expertise with an in-depth knowledge of marketing management. His involvement with our marketing plans has provided a level of objectivity that has been invaluable. ![]()
Teleconvergence has five main consulting areas. More details and overviews appear in each section. The first three are primarily telecommunications-related services. The fourth comprehensively deals with marketing/business development. The fifth is a subset of the fourth that focuses on a particular telecommunications technology and horizontal market, VoIP.
At times, however, client management may decide to turn a STP or STM application into an independent venture or profit center. When this occurs, the client essentially enters a new business as a manufacturer, service provider, or distributor. Marketing assumes greater importance, the technology becomes more secondary, and the scope of Teleconvergence‘s assistance broadens considerably into the marketing discipline we call Full Cycle Business Development (FCBD).
Full Cycle Business Development is unique in that it has major marketing components (product management, business development, strategic planning), it may or may not involve telecommunications, and it can operate at multiple levels. FCBD recognizes that whereas poor sales performance is a symptom of inadequate revenue, the cause may not be or may not be solely due to poor sales performance. Obsolete products, inappropriate channels, a restrictive view of eligible markets, inadequate training, even poor documentation, can all contribute to unacceptable sales volume.