Teleconvergence Consulting Services
Steve [Bergman] also has the ability to integrate his telecommunications expertise with an in-depth knowledge of marketing management. His involvement with our marketing plans has provided a level of objectivity that has been invaluable. 
Iris Telenet, Inc.
Teleconvergence has five main consulting areas. More details and overviews appear in each section. The first three are primarily telecommunications-related services. The fourth comprehensively deals with marketing/business development. The fifth is a subset of the fourth that focuses on a particular telecommunications technology and horizontal market, VoIP.
- Telecommunications and Systems Consulting discusses system selection (including VoIP) and other telecom consulting services that result in reduced costs, managed risk, enhanced productivity, and improved communications.
- Strategic Telecommunications Planning (STP) helps clients leverage telecommunications technologies to satisfy business objectives. STP services include Outsourcing telecommunications, Bridging the IT-Business Unit Divide, Telecommunications Business Continuity and Disaster Planning, and Procedural Strip Mining (PSM), Teleconvergence’s low-end version of business analysis.
- Strategic Telecommunications Marketing (STM) applies when the telecommunications focus shifts from solely satisfying internal operations requirements to include creating create new revenue streams. STM services include resale of telephone service within a building or local area, providing virtual or actual call center capabilities, and providing telecommunications business continuity services to partners up and down a client’s supply chain.
At times, however, client management may decide to turn a STP or STM application into an independent venture or profit center. When this occurs, the client essentially enters a new business as a manufacturer, service provider, or distributor. Marketing assumes greater importance, the technology becomes more secondary, and the scope of Teleconvergence‘s assistance broadens considerably into the marketing discipline we call Full Cycle Business Development (FCBD).
- Full Cycle Business Development (FCBD) is a term we’ve coined to reflect the application of the full marketing spectrum to help companies differentiate their products and services from their competition in order to develop new brands and revenue streams.
Full Cycle Business Development is unique in that it has major marketing components (product management, business development, strategic planning), it may or may not involve telecommunications, and it can operate at multiple levels. FCBD recognizes that whereas poor sales performance is a symptom of inadequate revenue, the cause may not be or may not be solely due to poor sales performance. Obsolete products, inappropriate channels, a restrictive view of eligible markets, inadequate training, even poor documentation, can all contribute to unacceptable sales volume.
- Because Teleconvergence has expertise throughout the entire marketing-sales-aftersale support cycle, we can potentially identify multiple causes of poor performance and work with the client to remedy them.
- VoIP Business Opportunity Development services help entrepreneurs determine whether and how to enter the VoIP business, or how to become successful if they've already entered the waters. There’s an extended treatment of both the risks and the opportunities
- Printer-friendly version
- Login to post comments