Strategic Telecommunications Marketing (STM)

We have found Mr. Bergman to not only be an expert in the telecommunications field, but he also is a very creative yet practical thinker. He is not "ivory tower" and realizes the financial limits that any emerging or expanding business must work within. To put it simply, Steve just steps in and saves us money.  

Molly Flanagan, President
Compusec Corporation

Strategic Telecommunications Marketing (STM) applies when the telecommunications focus expands from satisfying internal operations requirements to include the generation of new revenue streams. Examples of such capabilities are resale of telephone service within a building or local area, providing virtual or actual call center capabilities, and providing telecommunications business continuity services to partners up and down a client's supply chain.

Section Content

Tenant Services Help Pay the Rent deals with resale of telecommunications services, from sharing a telecommunications system with subtenants to offering services throughout a local area and beyond.

Turning a Business Contingency Plan into a Business Opportunity discusses how to leverage an investment in contingency planning into a profitable service for others who have the need but who don't have a plan.

If your Plans or Aspirations Go Beyond STM...

At times, client management may decide to turn a Strategic Telecommunications Planning or Marketing application into an independent venture or profit center, entering a new business as a manufacturer/service provider or distributor/reseller. Marketing assumes greater importance, the technology becomes more secondary, and the scope of Teleconvergence‘s assistance broadens considerably into the marketing discipline we call Full Cycle Business Development